PRO Job

PRO Job in the paper industry is responsible for managing the company’s public image and enhancing its reputation through targeted communication strategies. This role involves building and maintaining relationships with industry stakeholders, including the media, suppliers, customers, and regulatory bodies. The PR Officer will work closely with other departments to ensure consistent messaging across all channels, especially in matters related to sustainability, environmental impact, and industry regulations.

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PRO Job Responsibilities:

• Develop and maintain relationships with industry journalists, trade publications, and industry influencers.
• Prepare and distribute press releases, media kits, and other PR materials specific to the paper industry.
• Organize and coordinate press conferences, interviews, and industry-related media events.
• Monitor media coverage within the industry and manage media inquiries.
• Develop and implement crisis communication plans, particularly around issues like environmental impact, safety incidents, and regulatory changes.
• Serve as the spokesperson during crises or sensitive situations.
• Monitor industry sentiment and address potential issues proactively.
• Write and edit speeches, articles, and technical content for senior management and industry events.
• Manage the company’s social media presence, focusing on sustainability, innovation, and industry leadership.
• Create content for newsletters, internal communications, and industry-specific publications.
• Plan and execute public and industry-specific events, such as product launches, corporate events, and community outreach programs.
• Coordinate logistics, including venue selection, catering, and guest management, with a focus on sustainability.
• Build and maintain relationships with key stakeholders, including suppliers, customers, community leaders, and regulatory bodies.
• Conduct surveys and gather feedback from stakeholders to inform PR strategies, especially concerning environmental impact and industry trends.
• Ensure consistent messaging across all communication channels, particularly around sustainability initiatives and environmental responsibility.
• Collaborate with marketing and sustainability teams to align PR efforts with overall brand and environmental strategy.

Reports & Reporting to

• Track and report on the effectiveness of PR campaigns, with a focus on sustainability and industry impact.
• Analyze media coverage and public sentiment within the paper industry to adjust strategies as needed.
• Provide regular reports to senior management on PR activities and outcomes.

Key Requirments

• Bachelor’s degree in Public Relations, Communications, Journalism, Environmental Science, or a related field.
• Proven experience in public relations within the paper industry or a similar manufacturing sector.
• Excellent written and verbal communication skills.
• Strong organizational and project management skills.
• Ability to work under pressure and handle crisis situations with poise.
• Proficiency in social media platforms and digital communication tools.
• Knowledge of sustainability practices and environmental regulations within the paper industry is an asset.
• Experience in event planning and management within the industry.
• Familiarity with content management systems and graphic design software.
• Ability to build and maintain relationships with media and key industry stakeholders.
• Strong analytical skills to measure the impact of PR activities.
• This position may require occasional travel to industry events or production sites.
• Ability to work flexible hours, including evenings and weekends, during major events or crises